Hello Folks......As I have stated many times here, I go back and read way back on many of my favorite people here on AR.
I found a gem in an old post by Jason Sardi, who had some good ideas about keeping in touch with your SOI..thats Sphere of Influence for the rest of us...
It reminds me of when I first started in the business, and aren't those old habits worth revisiting again??
I hired my son, Mike Jr to help me re do my action plans since reading this...and I am already getting call backs from people I had not contacted in quite some time...
Situations change, time moves on, and suddenly it may be a great time to have your message out in front of an old prospect..Only an action plan of sorts, electronic or not, can keep up with our ever growing list of contacts.
How many times do we lose refferrrals because we don't take the time to stay in front of them. Thanks Jason, this post was a great reminder to get back to basics.... And now, with no further ado, I will commit plagerism by doing a copy and paste right here...
Stimulating Lead Flow For Mortgage Originators (Members Only)
Here are some suggestions to stimulate lead flow that I heard some are doing in the market!- Have Relatives, friends, neighbors pass out cards where they work. Heck, take a night and make a list of everybody you know, everyone you can think of and do the same with them.
- Follow up with your former borrowers/closed loans/turndowns on a consistent basis even if it is just, "Hey how's it going?"
- Leave a business card when you: buy groceries, leave a tip, and go to a hair salon, store/church bulletin board, cleaners, and doctor’s office.
- Know someone who owns a restaurant? Put business card/Advertisement on menu
- Send newsletter to club or church
- Ink pens with names are inexpensive
- Send announcement cards to everyone you know
- Magnets are inexpensive: Magnetic calendar with business cards; Use Magnets on your Car
- Give talks at clubs and organizations
- Advertise on local civic calendars, restaurants, sports calendars.
- Reinforce your advertising and your message by including a copy of your current ad in your mailings. Repeat…Repeat…Repeat…
- Join homeowners association where you live...Volunteer to write real estate tips for the newsletter
- Contact your “sphere of influence” on a regular basis. (Ideal: 3 times a year-one by mail, one by phone, and one by personal visit)
- Certified Financial Planners
- Divorce Attorneys
- Local Union representatives (electricians, plumbers, HVAC, Police Benevolent Association, etc)
- Restaurant Owners
- Loan Officers at branches of Retail Banks (Commerce Bank, Wachovia, etc)...brokering to the broker?
- Dental Practices
- Tax Attorneys
- Estate Planners
- Corporate Relocation Firms
- Local Builders
- Insurance Agents with rental policy holders that might be eligible for their first home through your brokerage?
- Tax Planners
- Immigration Attorneys
Posted by Jason Sardi, Pennsylvania Mortgage Broker on 09/20/2006 09:16 AM
HHHHmmm, Who is Jason Sardi???
LOL... Just kidding. He had a lot of good ideas.
Sean Allen
I just joined SendOutCards.com - it really helps keeping-in-touch easy and I am making money on the side as I recommend it to fellow Realtors. If you would like more info, please contact me.
Mary Aguilar - mary@maryaguilarhomes.com
Sadriman always has some great ideas, but man Mike, you went digging deep....that is from September of 06' Think it's now time for you to step away from the computer and go get some fresh air... : -)
Hey you guys,,this is a good post to revisit,,thanks for commenting